I'am an Aspiring fashion Designer learning the ropes around
the fashion industry. I have some experience in photography that will help along
with my career. I know four Different languages Spanish, English, Japanese, and
french. I love traveling a lot and seeing the many places life has to offer to
start my career. Every place I get the chance to be offers a variety of doors
to open. There are many opportunities and many decisions to make to get to
where I need to be but I will see where life takes me. I love the unexpected
because I never know where I will end up and where I will be. Many of my
inspirations come from Japan. Japanese fashion is something thought out of the
box, something unique and different. I believe in teamwork because without it
you can't get to where you need to be. I love having friends and family by my
side as I go along with my career. All the support and love I need come from my
family and friends. Always have a positive attitude towards everything you do
because it will help you get through anything that life brings. I try to be
very positive in everything I do so I can keep going. The fashion industry is
cut throat and has many obstacles but I’m very positive and know how to stand
my ground. I have had prior experience within the fashion industry through
internships and consistent communication that will allow me to open doors. The
challenges I face is trying to stand out and get peoples attention. I know that
to get what I need I have to be everywhere and every time to be within the
spotlight. My hard work and determination will get to many places and will help
me surpass and prosper in my career.
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Providing the latest insight on today's fashion around the world.
Wednesday, June 5, 2013
EOC Chapt 7 Questions
1. Given the discussion on mass customization, the model
seems to hold new opportunities for young entrepreneurs considered to establish
a new business. Highlight the advantages and challenges of the model from an
entrepreneurial perspective
"Accordingto this definition, mass customization gives consumers an option to customizefeatures of a product, given that it is based on a mass-produced structure or frame". An advantage would be being able to customize any product to your
liking. An example would be Nike and their customization system on their
website. A Disadvantage would be producing many different products in one day
which can possibly take time to get that product out.
2. Compare the way luxury and mass-market brands adopted the
new technologies. What are the opportunities and challenges that each segment
may encounter?
A luxury product is more about being exclusive and having
one product that no one else has and cannot have and usually has a service and
time period. "This service differs from the previous two services by including a designing stage that takes two to four weeks to create a design based on the customer's requests. Italso comes with a much higher cost and could take up to 12 months forcompletion". A mass market brand is targeted towards many people in
department stores or high end boutiques. It is accessible to anyone at any
time.
3. Based on the chapter arguments and your personal
analysis, how would you interpret the term iBrand?
Reading the book it said “the iBrand name we created for this chapter is inspiredby the trend of terms prefixed with the letter “i' that was initiated bycomputer guru Apple and adopted by others (Apple's iPod, iPhone, ImaginePublishing's iCreate, and CNN's iReport, among others)” It my
understanding the ibrand would be working together with technology to provide a
new service and product. An example would be using an app that a retail store
has provided their services and products. Usually they will offer exclusive
discounts and coupons through the apps that will get a consumer to come shop. It can also be interacting with the brand or the brand process which can also be like the Nike System.
EOC Chapt 8 Questions
1.
1. How does technology redefine the role of the end
user in the branding process?
“TECHNOLOGY
plays a direct role in redefining habits and values, and thus reshaping
cultures”. “The user is the drive and inspiration behind the brand, and it is the user who eventually decides on the brand's positioning through the image he or she creates for it”. The customer will be the one that directs the branding
process. If a consumer does not like a product he or she will give her opinion
on a product which will then start the process for another product that will be
sold. Consumers will always be a part of the branding process and will help the
company design new ideas that will be interesting to the consumer’s eyes.
1.
2. How does the concept of experiential branding
relate to the branding process as described in Part 1?
It relates to part one because they involve
the customer and providing that customer experience that usually depends on the
brand. An example would be using a person to experiment with a brand before
introducing the brand to the public. It always involves the consumer for ideas
and understanding for the brands process.
3. How do microbrands compare to corporate brands
and brand extensions?
“Brandextensions are about creating new and totally different products under the samebrand, but here the newly created products share a commonality of purpose”.
A microbrand will usually be part of the major brand called the mother but with
a distinct difference or altered look. I used Nike as an example in various
questions and I will use it again to understand what a microbrand is. Nikes
customization system allows to create your own shoe which would be the
microbrand. If you were to buy a show from Nike without customization that
would usually be part of the mother brand. All three brands are usually the same thing but with a
different customization but they all have the same purpose to sell to the
consumer.
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