Final: Kellogs Corn Flakes

 

Kelloggs Corn flakes have been one of the most successful brands in history to expand and grow within the food industry. Will Kellogg did not start creating cereal from the very beginning; in fact he had a long process in which he developed skills that would help him. “Will was born in Battle Creek,Michigan, in April 1860”.  Will started working in his father’s company as soon as he grew into a young adult with many dreams in mind. He was a natural when it came to business and at the young age of 14 he was traveling and making a name for himself as a salesman. John Kellogg the brother of Will decided to venture off into a different route to find his own niche. John studied Science at the University of Michigan and Bellevue Hospital MedicalCollege and became a physician. John needed an idea that would help the health of the community of Michigan. After plenty of research and testing he had no solution to make the people give up meats and all other fattening foods. When the first flake was born Will had not intended for it to actually formulate into an important product that would change history. Will started to write his signature on every box saying that the corn flakes were “The Original” to differentiate cereal brands.

Kelloggs cornflakes today comes in various different flavors and different types of box work. Cornflakes still has the rooster as the main logo for the original cornflakes but Tony the tiger has taken over the reign for most of the newer versions. The price range of each box of cornflakes varies from$2 to $4 depending on what kind of cereal it is. Sugar free frosted flakes are the most expensive since it pertains to customers that want some sweet in their mornings without all the sugar. A box of original cornflakes usually runs around $2 or maybe even $1.50 because it is does not attract much of the younger generation. The main colors found on each box are blue with lettering and the red Kellogg signature. The original cornflake comes in red Kellog signature with black lettering on the front.

“One target audience might be current customers — encouraging people who eat one bowl a day to also “munch” the cereal as a snack” while the other targets suchas young adults and adults are persuaded to switch over brands". The main target markets for this particular cereal people connected with their childhood and remember what it was like when they were younger eating cornflakes. It creates a “Brand IDENTITYthat can be simply described as the “meaning of the brand.” The purpose of building the relationship and evoking the emotions is to create a nostalgia that strengthen bond within a wider market.

Kelloggs cornflakes main three competitors are Nestle, General Mills, and Ralcorp holdings. These three companies all have similar colors for their packaging and they all build bonds through emotions. Each of these companies also has a character for their brand that targets a wide market within the cereal industry. Today Kellog continues to expand and surpass every cereal company while dedicating on “creating quality products for a healthier world”.  

 

Links to sources:

http://www.kellogghistory.com/history.html

http://www.foodtimeline.org/foodfaq7.html#breakfast

http://www.entrepreneur.com/article/197652

http://www.fee.org/the_freeman/detail/will-kellogg-king-of-corn-flakes#axzz2TnkPCXLy

http://www.kelloggs.com/en_US/KelloggrsquosFrostedFlakes.html

  http://www.kelloggs.com/en_US/KelloggrsquosFrostedFlakes.html

 http://easyadvertising.wordpress.com/target-audience/

http://www.dailymail.co.uk/health/article-254/Cornflakes.html

http://www.hoovers.com/company-information/cs/competition.Kellogg_Company.b530620d866a5afc.html

 http://digitalbookshelf.artinstitutes.edu/#/books/978-1-60901-792-7/pages/55216404

Final: Henri Bendel New York

With such high energy and a passion for the “New and the Next” an amazing entrepreneur was Born. Henri Willis Bendel was born in 1868 in Lafayette, Louisiana. At the age of 10 Henri’s beautiful mother became a successful and important business woman mastering and managing a dry goods store, drug store, and funeral parlor. Henri’s stepfather was no joke; he owned a large department store as well and the entertainment center in Louisiana which made him an important person in the town. “His stepfather was also known as one of the most successful businessman in the 19th century”. Henri’s skills and former attributes all derived from his parents’ success and determination. He decided to move to Morgan city where he built relationships from the ground up and worked alongside important people such as Aaron Lehman who became an important person towards Henris success. 1895 was a big change for Bendel and a very important date which marked his first store opening in New York on Ninth Street. Bendels success kept leading one after another as he created many different products and accessories. His name was widely known in a short matter of time and everyone from celebrities to elites knew who Bendel was. “Ever innovative, he understoodthe idea of creating a recognizable brand” which became his plan towards success. 

“Henri Bendel specializes in unique fashion accessories including designer handbags and jewelry that will make people stop and stare”. Henri Bendels inspiration for the brand derives from the modern girl living in New York. The modern Bendel girl is young, chic, playful, and completely fashionable.  “Having registered his own trademark in 1895,he created the now legendary brown and white striped box shopping bag and hatbox”. The main signature that differentiates Henri Bendel today from any other luxury handbag is still the brown and white stripes on any product, gift box, and shopping bag. The price ranges of the handbags range from $190 to $500. The fabrics used on the handbags are all Italian fabrics that give it its soft luxurious touch. Some of the bags are quilted with leather and have custom hardware and satin lining. All of the bags at least contain the brown and white stripes and bright playful colors that represent the brand. The accessories range from a low $20 to a high $250 all with different colors and artwork on each of the products. Home accessories range from $11 to $150 that includes office supplies or beautifully painted mugs full of playful colors. 

Henri Bendels top three competitors are Barneys New York, Bloomingdales, and Bergdorf Goodman. These three large department stores carry a wide range of accessories that offer a consumer any type of product at any price range. Henri Bendel has been  hardworking and responsible for many historic fashion events and introducing designers products such as Coco Chanel, Ralph Lauren, and Diane Von Furstenburg. “Whether you seek the newest Kooba tote or a glamourous leather iPad sleeve, Henri Bendel’s has a selection of merchandise that iscutting-edge and a cut above”.  

 

Links to sources:

 http://www.anb.org/articles/17/17-01700.html'

 http://www.isjl.org/history/archive/la/lafayette.htm

 http://www.newyorkjourney.com/shopping/henri-bendel.htm

 http://www.henribendel.com/home-goods/shop_home,default,sc.html

 http://www.nytimes.com/2005/04/09/business/09stutz.html?_r=0

 http://www.henribendel.com/on/demandware.store/Sites-HB-Site/default/GirlsPlayground-Content?cid=bendel-heritage-timeline

 http://www.hoovers.com/company-information/cs/company-profile.Henri_Bendel_Inc.b9823a6844bc127e.html

Final: Marc Jacobs

A lot of people have heard about Marc Jacobs’s right? We all know Marc as an adventurous, extravagant, quirky designer that loves to mix feminine and glamour together. We also know that he was the creative director for Louis Vuitton. How many of us actually know the history of Marc Jacobs and the brand that brought together his whole career. "Marc Jacobs was born in New York City in 1963". Marcs parents were working within William Morris talent agency as agents. Marcs biggest inspiration was his grandmother who he was so attached with greatly as he quoted "I always say I lived my life with my grandmother" back in 2005. He first started his career when he entered Parsons School of design which later brought him to Perry Ellis. His first collection was a group a sweaters with polka dots that introduced his brand after he graduated. Barbara and Robert Duffy were two of the most influential people that helped along the journey of his brand. "The company has expanded to more than 100 stores worldwide."

A million women from SoHo to Shanghai love the quirky-feminine look of his own label as much as the coquettish glamour of his work for Louis Vuitton". Many of the products found at Marc Jacobs stores include apparel, accessories, shoes, and bags.  The products all tie in with Marcs personality which creates a unique atmosphere for the entire store. The brand itself is represented by quirky intricate patterns as well as a large array of bright and neutral colors to give it a bit of glitz and glamor. Price range of the products can vary from $400 to $5000 for apparel, $300 to $22,000 for bags and clutches, $28 to $200 for accessories. The Men’s bags are made out of 100% cow leather and detachable zippers that are located in the front and back. Women’s bags are made out of 50% lamb leather and 50% calf leather with pale gold hardware that add a sleek and sophisticated look. Women’s apparel all consist of intricate shaped lined dresses with hand sewn sequined weaves to add dimension.  Men’s apparel consist of style zipped jackets and playful printed suits that add a quirky look to a man’s wardrobe without losing class. The accessory line that includes iphone cases, watches, and laptop sleeves come in bright colors, stainless steel and gold stones on the hour hands for watches, and playful prints for laptop and iphone cases.

"While aMarc Jacobs handbag retails for around £1,000, his target demographic beginswith the teenage girls who dawdle in New York's Bleecker Street, an area he'smonopolised, with five shops in the West Village alone". Marc offers a wide selection of playful patterns for students that are still in their teenage years with to adults with a taste for sleek sophistication. Celebrities and fashion editors are all fascinated by the intoxicating prints and over the top buttons. The advertisinhttp://www.blogger.com/blogger.g?blogID=884678095667991466#editor/target=post;postID=7080204716269618584g aspect for the brand is all connected with artists and celebrities collaborating in campaigns to grab the attention of many people.

Marc Jacobs three top competitors are Donna Karen International Inc, Calvin Klein International inc, and Gucci Group NV. These three brands all have at least one concept that relates to Marcs collections. The colors, prints, and shapes of the clothing of these competitors share a similar relationship to Marcs collection. “For more than 20 years, he has been building his brand of playful andhighly wearable clothes and accessories” which makes this brand one of the most interesting bought brands.

Links to sources:

 http://www.vogue.com/voguepedia/Marc_Jacobs

http://www.vogue.co.uk/spy/biographies/marc-jacobs-biography

http://www.biography.com/people/marc-jacobs-594096

http://www.guardian.co.uk/lifeandstyle/2008/aug/31/fashion.celebrity1

http://www.hoovers.com/company-information/cs/competition.Marc_Jacobs_International_LLC.a990d7d939545f25.html