Week 9 Recording Artist

Taylor swift is one of today’s hottest recording artists that has been rising within the pop culture. Through her website you can learn about her history in order to fully understand her roots and where she has been since starting as an artist. In her “My Life” section she talks about herself and explains her likes and what she does on her days off. This section pretty much gives some insight to the consumers and pretty much sells her as a brand to a public. This website is also a news based website as well that gives information as to where she is and what she has been doing. It also talks about her live events and what magazines she has been collaborating with. She also sells her tickets on her website and gives that dates and the times of her performances in each state. She also merchandises through her websites which directs you towards the shop that gives you a full line of jewelry and clothing. All of the clothing and accessories all have a her name or initials that has her name in a different color or fabric on the clothing. Taylor also offers users her full album online in case no one can afford her album. Users just click on the music section and starts listening to the music while the read the latest news on Taylor or shop on her page. The media section offers her music videos and other media related videos that she has been collaborating with. Some of the videos are commercials shot with famous brands that have wanted to collaborate with Taylor in order to improve their brand. Taylor’s website is loaded with a lot of information as well as merchandising. Not only does the website interact with the users, it also lets them create an experience through her website which ties into merchandising.