ღHeavy Rotationღ: Final: Kellogs Corn Flakes

Kelloggs Corn flakes have been one of the most successful brands in history to expand and grow within the food industry. Will Kellogg did not start creating cereal from the very beginning; in fact he had a long process in which he developed skills that would help him. “Will was born in Battle Creek,Michigan, in April 1860”. Will started working in his father’s company as soon as he grew into a young adult with many dreams in mind. He was a natural when it came to business and at the young age of 14 he was traveling and making a name for himself as a salesman. John Kellogg the brother of Will decided to venture off into a different route to find his own niche. John studied Science at the University of Michigan and Bellevue Hospital MedicalCollege and became a physician. John needed an idea that would help the health of the community of Michigan. After plenty of research and testing he had no solution to make the people give up meats and all other fattening foods. When the first flake was born Will had not intended for it to actually formulate into an important product that would change history. Will started to write his signature on every box saying that the corn flakes were “The Original” to differentiate cereal brands.

Kelloggs cornflakes today comes in various different flavors and different types of box work. Cornflakes still has the rooster as the main logo for the original cornflakes but Tony the tiger has taken over the reign for most of the newer versions. The price range of each box of cornflakes varies from$2 to $4 depending on what kind of cereal it is. Sugar free frosted flakes are the most expensive since it pertains to customers that want some sweet in their mornings without all the sugar. A box of original cornflakes usually runs around $2 or maybe even $1.50 because it is does not attract much of the younger generation. The main colors found on each box are blue with lettering and the red Kellogg signature. The original cornflake comes in red Kellog signature with black lettering on the front.

“One target audience might be current customers — encouraging people who eat one bowl a day to also “munch” the cereal as a snack” while the other targets suchas young adults and adults are persuaded to switch over brands". The main target markets for this particular cereal people connected with their childhood and remember what it was like when they were younger eating cornflakes. It creates a “Brand IDENTITYthat can be simply described as the “meaning of the brand.” The purpose of building the relationship and evoking the emotions is to create a nostalgia that strengthen bond within a wider market.

Kelloggs cornflakes main three competitors are Nestle, General Mills, and Ralcorp holdings. These three companies all have similar colors for their packaging and they all build bonds through emotions. Each of these companies also has a character for their brand that targets a wide market within the cereal industry. Today Kellog continues to expand and surpass every cereal company while dedicating on “creating quality products for a healthier world”.