A lot of people have heard about Marc Jacobs’s right? We all
know Marc as an adventurous, extravagant, quirky designer that loves to mix
feminine and glamour together. We also know that he was the creative director
for Louis Vuitton. How many of us actually know the history of Marc Jacobs and
the brand that brought together his whole career. "Marc Jacobs was born in New York City in 1963". Marcs parents
were working within William Morris talent agency as agents. Marcs biggest
inspiration was his grandmother who he was so attached with greatly as he
quoted "I always say I lived my life with my grandmother" back in 2005. He first started
his career when he entered Parsons School of design which later brought him to
Perry Ellis. His first collection was a group a sweaters with polka dots that introduced his
brand after he graduated. Barbara and Robert Duffy were two of the most influential
people that helped along the journey of his brand. "The company has expanded to more than 100 stores worldwide."
A million women from SoHo to Shanghai love the quirky-feminine look of his own label as much as the coquettish glamour of his work for Louis Vuitton".
Many of the products found at Marc Jacobs stores include apparel, accessories,
shoes, and bags. The products all tie in
with Marcs personality which creates a unique atmosphere for the entire
store. The brand itself is represented by quirky intricate patterns as well as
a large array of bright and neutral colors to give it a bit of glitz and
glamor. Price range of the products can vary from $400 to $5000 for apparel, $300
to $22,000 for bags and clutches, $28 to $200 for accessories. The Men’s bags
are made out of 100% cow leather and detachable zippers that are located in the
front and back. Women’s bags are made out of 50% lamb leather and 50% calf
leather with pale gold hardware that add a sleek and sophisticated look. Women’s
apparel all consist of intricate shaped lined dresses with hand sewn sequined
weaves to add dimension. Men’s apparel
consist of style zipped jackets and playful printed suits that add a quirky
look to a man’s wardrobe without losing class. The accessory line that includes
iphone cases, watches, and laptop sleeves come in bright colors, stainless
steel and gold stones on the hour hands for watches, and playful prints for
laptop and iphone cases.
"While aMarc Jacobs handbag retails for around £1,000, his target demographic beginswith the teenage girls who dawdle in New York's Bleecker Street, an area he'smonopolised, with five shops in the West Village alone". Marc offers a wide selection of playful patterns for students that are still in their teenage years with to adults with a taste for sleek sophistication. Celebrities and fashion editors are all fascinated by the intoxicating prints and over the top buttons. The advertisinhttp://www.blogger.com/blogger.g?blogID=884678095667991466#editor/target=post;postID=7080204716269618584g aspect for the brand is all connected with artists and celebrities collaborating in campaigns to grab the attention of many people.
Marc Jacobs three top competitors are Donna Karen
International Inc, Calvin Klein International inc, and Gucci Group NV. These
three brands all have at least one concept that relates to Marcs collections. The
colors, prints, and shapes of the clothing of these competitors share a similar
relationship to Marcs collection. “For more than 20 years, he has been building his brand of playful andhighly wearable clothes and accessories” which makes this brand one of
the most interesting bought brands.
Links to sources:
http://www.vogue.com/voguepedia/Marc_Jacobs
http://www.vogue.co.uk/spy/biographies/marc-jacobs-biography
http://www.biography.com/people/marc-jacobs-594096
http://www.guardian.co.uk/lifeandstyle/2008/aug/31/fashion.celebrity1
http://www.hoovers.com/company-information/cs/competition.Marc_Jacobs_International_LLC.a990d7d939545f25.html
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